Internet Speed Accelerator

If your internet usage relates to any masculine topics, or especially to secrets behind weight loss, healthy diet or gaining muscle; then you couldn’t have failed to see an advert for Mike Chang’s ‘Six Pack Shortcuts’ Program.

Chang’s program is a phenomenal success.  If you actually study the product with any level of knowledge about personal fitness however, you will find that the product is not truly remarkable.  The programme is remarkable for its presentation and marketing skills, rather than its actual content.

If you click through on any of Mike Chang’s videos should you be intrigued by the promise of a ‘shocking workout secret’, you will be taken straight to a video which will explain enough to entice you to buy.

Usually if you are promoting a product via video, the idea is to keep it short.  Not with Six Pack Shortcuts, these videos often last over half an hour!  Here it is the presentation of the video that keeps the viewer engaged.  While a lot of it is obvious, Mike does partially reveal some of the secrets to getting a secret.  Just enough so that you have to buy the video to actually learn how to make use of the secrets!

Mike is not just a perfect model for the video, he is also a brilliant spokesman who speaks clearly and passionately about his product.  He believes in it, and that is key.  Furthermore all the information, including the limited use of work out jargon is explained thoroughly leaving no one in the dark, perfect for attracting potential target customers who have an interest in losing weight but have never managed to understand alternative methods to doing so.

The majority of Mike’s success has come from his marketing manager, Daniel Rose.  Starting off small with $220 investment in promoted Youtube videos, they have been able to scale up their campaign over a period of time to result in the success they have today.  One of their most popular videos, ‘Home Chest and Back Workout’ garnered 4.8 million views, of which nearly 4 million came from advertising leads.

With many related videos containing further workout tips, the Youtube channel gained 288,000 subscribers in its first year, and now has 223 million total views.

The use of Google AdSense means that customers who do engage with the product will not be allowed to forget it easily.  The website will be advertised prominently on many of these users web usage, as well as displaying on sites with keywords that relate to Six Pack Shortcuts.

Ironically, many of the sites that criticise Six Pack Shortcuts, will even have a sponsored link to the product, due to their lack of control over what adverts Google displays on their site.  Many of the criticisms of the program stem from the use of the word ‘shortcut’.  Ask the majority of respected fitness gurus and they will tell you there is no such thing as a shortcut to well defined abs.

However Six Pack Shortcuts isn’t really about a shortcut to abs.  The program is intense; it just claims to help you achieve results in the quickest time possible.  It isn’t easy, and you won’t see instant success overnight, much like Six Pack Shortcut’s advertising campaign didn’t see success overnight.  Both take a long and sustained period and effort of time to achieve the desired results.

Laptops are more than just a gadget to most users. More often than not laptops will contain passwords, addresses, banking and credit card numbers and personal information. If a laptop is stolen, it won't take a smart thief long to break into the account and gain access to personal and important information.

According to LoJack, two million laptops are stolen each year and as computing devices get smaller that number will get bigger. While you may not always get your computer back, there are some steps you can take to decrease the damage done.

Be Proactive

It sounds simple, but always be mindful of your computer. Don't leave it on the table while you refill your coffee and don't leave it unattended in your car or office. Most thieves commit crimes of opportunity, so don't give them one.

Also, consider installing a theft protection feature. Lenovo offers ConstantSecure Remote Disable for their new ThinkPad tablet pc models. If your laptop is stolen you can send a text message to the laptop disabling it. The unit will power down completely and will not restart until a re-activation key is entered. While this won't protect your hardware investment, it will protect your information from thieves interested in more than wiping the hard drive and selling your laptop.

You can also invest in recovery software. Companies like ComputraceComplete and PCPhoneHome can be purchased for $30 to 50 a year and offer you a chance at getting your laptop back. These companies connect your laptop periodically to a main server. When this happens the agency can tell you exactly where your laptop is and notify the police to recover it.

Damage Control

Once you realize your laptop is missing contact the police and file a report noting the model and serial number. Go through all your accounts and change passwords. Create new high protection passwords (containing numbers, letters and symbols) quickly, before the thief beats you to it and locks you out of your accounts.

Keep an eye on your bank accounts and let your bank and credit card companies know that your information may have been stolen so they can issue a fraud alert and monitor your accounts for suspicious activity.

Losing a laptop is hard but fighting identity theft is harder. Take the proper steps to protect yourself and your information. If the worse happens, stay calm and take the time to perform damage control. It may not give you back your laptop but it may give you a little piece of mind.